While sending out a press release can help spread the word about your business, press releases are impersonal. They’re focused on delivering facts and information, not personality. Instead of focusing all of your energy on writing press releases, writing quality blogs that reflect the voice and tone of your business will send your audience a better message about you.
Most startups are tweeting and posting into the void, which is an effective marketing strategy. But you can make your business stand out by getting personal with blogs. Writing quality content your audience will be interested in will help you build a reputation as a thought-leader.
“Blogging is more intimate and personal. Getting a reader away from the barrage of tweets and rolling tide of their Facebook feed is best. Startups can use blogs to explain their story and create a connection. When the traffic comes to your site, for the love of all startup culture, be honest and authentic.”
Unlike Twitter, you can use your blog to tell your whole story. You don’t have a 140 character limit so you can get into the fascinating details. Telling your story and building your image through a blog will help your audience feel closer to you.
“People want an honest and authentic story, and press releases just don’t create that. Startups rely on their social media interns and PR companies to create the coveted organic reach by stuffing links into everything. Smart people know you’re desperate and ignore everything you say.”
You can also use your blog to generate engagement and have real conversations with your audience. You can also see which content your audience responds to more to help hone your marketing strategy and your product.
“Press releases come across as monolithic and boring. Oscar Wilde said if you want to tell people the truth, make them laugh, otherwise they’ll kill you. This means using your blog to understand your audience and empathize with them. Shared humor creates empathy and understanding. Humor also alleviates stress and boosts morale. Startups must hold true to their core values and mission while not creating an insular tribe of “Us vs. Them.”
What other tips do you have for startup companies launching their own blogs?
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