How to Market Your Startup on a Budget

One of the biggest challenges that many startups face is effectively competing with the massive marketing budgets of major brands that often spend millions of dollars on advertising per week. Thanks to the internet, however, marketing has gotten much easier and cheaper. Here are three low-cost marketing techniques for your startup:

(Curated from Tech.Co)

Begin by incorporating blogging into your marketing strategy. Statistics show that businesses that blog generate 67 percent more leads than businesses that do not.

“A notable case study on the effectiveness of blogging for startups is the popular social sharing app, Buffer: with a combination of blogging and guest blogging, without advertising, Buffer gained its first 100,000 users within 9 months. Buffer has millions of users now, and it easily generates millions of dollars in annual revenue. All this is thanks to a foundation built on a smart blogging and marketing strategy.”

Involve influencers in your startup to bring in both quality traffic and conversions for your startup. Because influencers have built up their reputation and following over the years, their recommendation will generate a lot of high quality, highly engaged users.

“Having industry celebrities, thought leaders and popular blogs and publications endorse your startup can go a long way in getting the attention you deserve without spending a pretty penny.”

Startups can benefit greatly from implementing a smart email marketing strategy. Get the right leads by using funnels and segmentation to guide prospects towards the right product or service that your startup has to offer them.

“In a recent study that analyzed over 500 million shopping experiences, Monetate came to the shocking realization that email marketing beats search and social media combined when it comes to conversion. It isn’t surprising then, that most startups and publications report email as their top source of traffic and leads.”

In today's competitive business economy, marketing your startup is undoubtedly difficult, but with these three low-cost marketing techniques, you can make sure your business gets a fighting chance at success. What other low-cost marketing techniques do you have for startup companies?