Over the past few years, social media has become increasingly important. Businesses all over the world have been discovering the ways it can contribute to success and growth of their companies. And while traditional marketing can get expensive, social media marketing is pretty low-cost and gives you a direct line to current and prospective customers. Here are five ways your company can benefit from social media.
(Curated from Tech.Co)
Social media allows you to increase your brand awareness and leverage real-time engagement with prospects or potential customers.
“When
a client has a question or issue, they can voice it on social media, and you can respond and solve it in a timely manner. As a small business marketer, identify the social networks where your customers spend time as soon as possible and actively engage with them.”
Create community value within your industry by identifying keywords, hashtags, and customer interests. Then start offering
valuable insight to the niche communities in your targeted social platforms. Social networking sites like Facebook, Twitter, and LinkedIn have very active communities.
“In a short period of time, your authority in that community will increase gradually and you will be seen as an expert in your
niche. Once you have earned trust and goodwill, you can start referencing product or services that will solve their problems. This can work
wonders if implemented with the right planning.”
Content marketing is an important tool that can also drive results for your marketing strategy. Creating useful and relevant content and distributing it across targeted social media platforms can attract people in your industry, improving brand awareness and user engagement.
“First, understand your sales funnel (the process you want your customers to experience as they go from prospect to lead to the client to repeat customer) and then create targeted content for your audience that addresses their needs at each step of your funnel. This can be a very useful technique if you follow a well-planned content strategy.”
Using social media is a great way to build relationships with influencers in your industry, who often have a strong following. If influencers get the word out about your business, then you are likely to gain attention from their followers.
“You can build relationships with influencers on Twitter by commenting
and re-tweeting their content, share their blog posts on social media, make useful comments on their blog, etc. You can also invite influencers to sample your products and services for free
and request a review or quick feedback (i.e. a testimonial) and then share it in your marketing and press efforts.”
If you have a small marketing budget, then social media paid promotion is a great option. Many times, paid social media campaigns can yield better results than other types of traditional media. Almost all established social media networks offer paid promotion for businesses and brands.
“Facebook advertising offers a highly targeted paid promotion opportunity that has the potential to increase leads. You can reach people who are more likely
to engage with you and your content.”
Do you have any other social media tips for business owners? Let us know!
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