(Curated from Tech.Co)
1. Follow online trends.
You can follow online trends to see how your audience's interests change. Use online tools to find different ways to engage your audience.
“One way of using Big Data is using the Google Trends online tools. This is one of the easiest and simplest ways of using big data. It gives the user the trending topics that are related to the search word that they have entered. Marketers can filter the results based on who they want to target either globally or locally. It gives a broad range of options to set filter options that include location, regions, countries, interests among any others. Using a trending topic, you can associate it with your product to get more traction.”
2. Identify the characteristics of your ideal customer.
With online tools and data, you can determine who your ideal customer is, where they live and work, and what type of marketing content they'll respond to.
"Using Big Data, you can set Ideal Customer Profile. With Big Data, a market does not need to make an educated guess at this day and age of technology. Big Data delivers accurate information about people’s ages, demographics, and work profile of the targeted consumers. According to Avis Budget case study, the company managed to have an effective contact strategy because of big data."
3. Use data to predict trends and outcomes.
You can use predictive analytics to determine how well your current marketing strategy will do.
"Using a company’s base CRM data and other third-party Big Data providers, a marketer can generate a predictive lead score. The information can then be used to predict future lead behavior. This gives marketers a clear indication on digital behaviors that should be weighed more in lead scoring."
How do you use Big Data to improve your marketing strategy?
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