Owning a business used to involve tons of paperwork, bookkeeping, and other tedious tasks. With innovations in technology, however, owning and operating a business has never been easier. Not only can you communicate with employees and clients remotely but you can also store and organize data more efficiently. If you’re a business owner or thinking about becoming one, here are a few tools you can use to make your life easier:
Cloud Technology
Cloud technology keeps everyone connected and updated on the latest projects. Whether you’re traveling or your employees work remotely, everyone will be on the same page. Your business won’t waste paper and you’ll save space because you won’t have filing cabinets full of documents.
“Most software now uses cloud technology to make it possible for companies to store all information securely, enabling a business owner easy access to records from anywhere. With this capability, it’s now easier than ever to collaborate on projects without being in the same office, and work quickly and efficiently without worrying about where a file is located or whether you have the most current version of the document.”
Mobile Apps
Even how you approach customers has improved with advancements in technology. You can appeal to busy consumers by marketing your product or service via mobile apps.
“It’s possible now for a customer to shop, check reviews, and pay for purchases all through their screens, and business owners can capitalize on this technology to add yet another avenue to connect their products or services with consumers. Although it may seem counterintuitive for people to use such a small screen to do their online shopping, apps make it easy and convenient to complete these transactions. Building apps is becoming much more affordable as well, and can bring in new business with different demographics.”
Online Marketing
Online marketing is one of the most effective tools for reaching audiences. It’s inexpensive and efficient because you can reach millions of people at low cost.
“Fortunately, social media is an affordable, albeit time-consuming, tool to engage with your customers. Business owners can also address complaints personally, and consider customer feedback just by tuning in to what people are saying online. Owners finally have the opportunity to listen to what consumers want specifically, and can use that information to their advantage.”
VoIP Systems
VoIP stands for Voice-over Internet Protocol Systems, which means you can make phone calls over the internet instead of paying for a separate phone line. There are several other benefits to VoIP Systems such as transferring calls to a different device or even having voicemails transcribed for you.
“With VoIP it’s also easier to track your calls with software programs that offer plenty of additional features. If you work in sales, you can track your sales calls, record calls if necessary, and follow up on leads. VoIP systems are affordable even on large scales, and help to keep everyone in your company connected with each other and with clients.”
With all of the tools available to business owners, running a business has become a more efficient process. What digital tools does your company or startup use to promote efficiency?
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