How Your Startup Can Master the Art of Emailing

With the amount of emails flooding in every day, it can be difficult to stand out, especially for a new business. Whether your startup needs more clients, partners, customers, or publicity, it’s important to create high quality content for your email campaigns. Here are three ways to get your startup’s email marketing campaign off on the right foot:

(Curated from Entrepreneur)

Get Personal

If copy writing isn’t really your thing, don’t sweat it -- this will probably make your emails sound like they’re from an actual person instead of a sales robot.

“Let your personality show. It will make your message more engaging for readers -- unless that message is self-centered, long-winded or confusing. Your emails should be clear, concise and focused on your audience’s needs.”

Think Small

Rather than treating email like a dating app and taking the “swipe right on everyone” approach, focus on sending the right content to the right people.

“Even though we’ve compiled a big media list, we spend most of our time researching the right journalists to pitch to for each new study we publish. We don’t automatically email everyone in our database just because we have their contact info or we’ve emailed them before. Instead, the story has to be a relevant and potentially valuable resource for the reporter(s) targeted. Creating small, targeted email lists has helped increase our open and response rates, as well as build relationships and credibility with our audience.”

Analyze Your Data

Looking at your email data and making some adjustments to your next campaign is easy, but what about comparing multiple campaigns or targeting high-priority people over time? One way to keep improving results is to manually track key data. If you don’t use email software, you may already do this. If not, then consider creating a simple Excel spreadsheet or another format for record keeping.

“Decide what info is most useful to you and how much detail to include. Having your data in one place will save you time by making it easier to collaborate, analyze behavior and ensure appropriate follow-ups. Ideally, you’ll begin to notice patterns and gaps beyond the typically reported stats, and you can continuously optimize your email strategy.”

Have any great email marketing tips of your own? Share them in the comments below!