Understanding and connecting with your customers can determine whether your business is successful or not. Fortunately, there are several ways you can collect information on your customers so you can get a 360-degree understanding of what they’re looking for in a business. Here’s how to get started:
- Study Customer Data
Collecting and analyzing customer data is one of the easiest ways to begin understanding your audience. Provide your sales team with the tools they need to properly record every interaction they have with customers.
“Customer data, if easily accessible and understood, can be used to improve and expand customer service efforts, and 58 percent of customers who receive exceptional service are willing to invest more with that business. You might consider contact management software or other tools for your small business that will give insight into interactions, contact preferences and anything else an employee needs to drive successful interactions with your customers.”
- Conduct Email Marketing
Email marketing is one of the easiest marketing strategies to implement. Nearly 90% of marketers use email marketing as their primary channel for reaching their customers.
“If you want a marketing strategy that is effective, has the ability to be implemented quickly and gives you a better view of your customers, then your answer is email marketing. This tried-and-true tactic has evolved with the times, so it’s important that you stay up on some of the latest trends.”
- Adapt to Mobile
Incorporating the flexibility that mobile allows into your business will let work from anywhere and stay connected throughout the day. You will be able to respond to and solve problems for your customers where you go.
“This year, to keep up with your customers, running your business means going mobile. About 80 percent of businesses surveyed said that mobile devices would be an integral part of their future success, so it is time to start the year with a technological advantage.”
- Connect Via Social Media
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are free marketing platforms. Social media never sleeps and neither will your brand as you reach more and more customers everyday by posting relevant content and engaging with your audience.
“When a social media interaction is positive, 71 percent of customers will recommend the business to their friends and family. Expand your small business’ visibility and pay attention to those customers interacting with you on social. It will help customer insight.”
What else can businesses do to stay connected with and maintain an understanding of their customers?
0 comments:
Post a Comment