Tips For Expanding To An International Audience

At some point, your company’s acquisition of new customers might level out. Generating new business has always been a priority, but now it’s more important than ever. So what can you do to reach more people and attract more customers? If your business previously only focused on a specific region or country, you should consider marketing your products or services internationally. Here are some tips on how to get started:

(Curated from Tech.Co)

Learn New Languages

Companies with translation services are 1.5 times more likely to increase their revenue than those that don’t invest in different languages.

“Language is the first entry-barrier when it comes to entering new markets. People are more likely to buy a product when information is presented in their own language. Therefore, adapting existing products to new markets through translation and localization management is key for global growth and decision-makers become increasingly aware of its growing importance. Businesses that start localizing to sell abroad tend to grow faster and most business success stories have a strong concept of going international early on addressing an international audience.”

Adapt To An International Audience

Your business needs to go beyond catering to different languages. Adapting your products and services for different cultures will help increase revenue.

“Translated content can reach new potential customers, allowing them to learn about your products. However, translation itself is not enough. Success in emerging markets requires adaptation to local conditions, attitudes and values. It is more than than e.g. just translating a product’s user interface. Businesses localize products in order to overcome cultural barriers and to create a more culturally relevant customer experience. This results in customers being more likely to spread the word about the product. Businesses that localize content, therefore see improvements in market share, engagement and revenue.”

Expanding to appeal to an international market won’t be easy. If your business is successful in your native country, that’s no guarantee you’ll find success elsewhere as well. Reaching new users on an international scale is a great way to acquire new customers and increase revenue.

Is your business up to the challenge?