How To Generate Interest In Your Startup

Getting customers interested in your startup’s service or product is essential in more ways than one. Not only are customers necessary for business but they are also a great source for feedback. Many startup companies develop their ideas with the help and suggestions of their first customers. So, how do you get these vital customers interested? There are several methods you can try to generate buzz for your startup.

One method includes special discounts and a waiting list. Creating a waiting list and giving people a reason to sign up for your product will make consumers feel special, like they are the only ones you’re marketing to.

(Curated from Tech.Co)

“This tip works particularly well with mobile apps and innovative online services. Gauge up the buzz and attract early adopters anxious to try something new. Offer incentives and special perks for users to sign up early, such as a free membership plan for a month or special discounts.”

If you want to generate some online buzz for your startup, post original, creative content on your website or blog. People love visuals, so infographics are effective when developing a marketing strategy.

“Infographics kept bringing traffic to us like clockwork,” – says Anand Srinivasan, CEO at LeadJoint, “You need a good, evergreen idea, preferably the one explaining a complicated concept or process in a simple visually appealing way or some lesser-known fun data to generate the first wave of interest. Outreach to bloggers asking them if they would like to have a look at your visual. That’s essential. Do ask them to share or post your infographic straight away. Afterwards, if they feel interested offer to write a unique 200 words intro to go along with the image. Chances of successful placement rise drastically.”

Local events and a strong online presence go a long way in acquiring new customers. From infographics and waiting lists to networking on LinkedIn, there are several ways you can generate interest in your startup. What do you think is the most effective strategy for building a customer base?