Common Marketing Mistakes

What do you do to keep your marketing campaigns on point? Take a look at these common marketing fails and how to avoid them:

Even after all the marketing, selling, messaging and posturing, it’s not working when: At a chamber of commerce meeting you overhear a peer refer an ideal prospect to your competitor. When you ask him why, he asks, “Your company does that?”

The next day, you learn your vendor just suggested his friend buy from your arch rival instead of automatically pushing the work your way. When confronted, your supplier says, “Your company does that? I had no idea!”

Finally, your new employee hears and misses your client’s buying signals. You gently point this out, and she responds, “Oh, that’s right, I guess our company does that.” This upsets you for three reasons:

Your offline and online marketing isn't working.

If the people you know don't know what your firm does, then who does?
You are needlessly embarrassing your colleague, vendor and trainee.

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