At a time when one-click LinkedIn endorsements are stacking up faster than rush-hour traffic, obtaining sincerely worded recommendations is a lot like pulling into the carpool lane. You have to invest upfront in planning, personal contact and collaboration, but the effort is rewarded by access to a less-crowded environment and a quicker route to building credibility and trust.
Sit back and collect endorsements LinkedIn endorsements verify what you do (though most of us on LinkedIn have been endorsed for some skill we don't possess), while recommendations detail how you do what you do and the unique value you deliver.
LinkedIn endorsements are what social networkers call "lite" recommendations and what Forbes writer Eve Mayer likens to a "Stove Top stuffing version," with less "meatiness than Grandma's homemade stuffing."
Endorsements are easy to give and even easier to get. With no input beyond LinkedIn-provided prompts, your LinkedIn contacts simply click endorsement buttons -- at a reported rate of 10 million times daily. And while the endorsements, in the words of detractors, may serve as little more than "eye candy," they require no energy on your part, leaving you free to steer your efforts toward developing thoughtfully worded recommendations instead.
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